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  • Sean Deegan

The 2023 SMART Investment

In today's digital age, having a strong online presence is crucial for small businesses in Canada. In 2023, it is expected that digital marketing will become even more important for these businesses to stay competitive. Here are just a few statistics that highlight the importance of digital marketing for small businesses in Canada:

  • According to the Canadian Small Business Profile 2020, 80% of small businesses in Canada have a website, but only 62% have a social media presence.

  • A study by the Canadian Internet Registration Authority found that 91% of small businesses in Canada believe that having a website is important for their business.

  • Another study by the Canadian Internet Registration Authority found that 83% of small businesses in Canada believe that having a social media presence is important for their business.

Digital marketing is a powerful tool for small businesses in Canada because it allows them to reach a large audience at a relatively low cost. By using platforms such as social media, search engines, and email marketing, small businesses can target specific demographics, build brand awareness, and drive sales.

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One of the most popular digital marketing strategies for small businesses in Canada is search engine optimization (SEO). By optimizing their website and content for search engines, small businesses can increase their visibility and attract more traffic to their website. This can result in more leads, sales, and customer loyalty. According to a study by HubSpot, SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

Another popular digital marketing strategy is social media marketing. By using platforms such as Facebook, Twitter, and Instagram, small businesses can reach potential customers where they spend a majority of their time. By creating engaging content, small businesses can build relationships with potential customers, increase brand awareness, and drive sales. According to a survey by the Small Business Development Center, social media advertising has an average return on investment (ROI) of $2.50 for every $1 spent.


Email marketing is also an effective digital marketing strategy for small businesses in Canada. By collecting email addresses from customers and potential customers, small businesses can send targeted and personalized messages that promote their products or services. Email marketing allows small businesses to stay in front of their customers and remain top of mind. According to a study by Campaign Monitor, email marketing has an average ROI of $38 for every $1 spent.

In conclusion, as we move forward into 2023, small businesses in Canada need to adapt and implement digital marketing strategies to stay competitive. With the help of digital marketing, small businesses can reach a wider audience, build brand awareness, and drive sales. It's important for small business owners to understand the importance of having an online presence and make sure that their business is visible on search engines and social media platforms. The statistics demonstrate a clear return on investment for digital marketing strategies, making it a smart investment for small businesses in Canada.


To elevate your digital standings book a free 1 hour consultation in which we will review your current standings, compare them to your competitors, and provide a roadmap that ensures you will be the featured trusted expert in your field whenever a potential customer is looking for your services.




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