- Sean Deegan
Maximizing Your Business's Potential in 2023 with Google AdWords.
Google Adwords is an effective tool for small businesses to attract more customers and increase their online visibility. According to a study by Google, businesses that use AdWords see an average return of $8 for every $1 spent on the platform.
One of the major benefits of AdWords is that it allows businesses to reach potential customers at the moment they are searching for products or services like those offered by the business. This is known as "search intent", and it's a powerful way to drive qualified traffic to a website. According to Google, 81% of shoppers conduct online research before making a purchase, making online advertising a crucial component of any business's marketing strategy.
In Canada, AdWords is particularly effective for small businesses looking to reach a local audience. The platform allows businesses to target their ads to specific geographic locations, so they can reach potential customers in their immediate area. For example, a small business in Vancouver can target their ads to people within the city limits, and the ad will only show up when the potential customer is in Vancouver. AdWords also allows businesses to target their ads to specific demographics, interests, and behaviors, ensuring that their ads are reaching the right people at the right time.
When spending money on any type of marketing you want to know how that campaign is performing and what your return on investment is. AdWords gives businesses the ability to track and measure the success of their campaigns in real-time. The platform provides detailed analytics and metrics, such as click-through rates, conversion rates, and return on investment, that allow businesses to make data-driven decisions and optimize their campaigns for maximum results.
What's your budget? Adwords allows you to set a daily, weekly or monthly budget, ensuring you only spend the amount you are comfortable with. And you only pay for the clicks or impressions that your ads receive, so every single cent is performing.
Consider the following points:
Google Adwords...
is proven to increase sales with a healthy return on investment.
improves your SEO which can result in further increased sales through organic search.
increases your brand awareness therefor gaining trust through repetition
increases product or service awareness. This is because Adwords allows businesses to create ads that are specifically designed to inform potential customers about the products or services that they offer.
increases mobile engagement. AdWords allows businesses to create mobile-specific ads that are optimized for the small screens of mobile devices. This can be a great way to reach potential customers who are on-the-go and more likely to be searching for products or services from their mobile devices.
In conclusion, if you have not used Google Adwords yet it is a must try. If you have tried it without success chances are it was not set up properly. To find out more on how we can help you set up and run a successful Google Adwords campaign you can schedule a one hour consultation with us. We are happy to help.
